Leveraging Events (Part 8/10). A great way to meet new prospects is at events. Events ranging from school sports meetings to Corporate VIP hospitality events. Be there. Attend some local sporting events where you will meet other people with similar sporting interests or attend your kid’s school sports events where you will meet other parents and from there you can get to new prospects using “n+1” thinking together with asking for referrals.
Corporate VIP Hospitality Events. These types of events are a wonderful opportunity to invite those prospects that you cannot easily get to meet. This is often the case when you are trying to meet senior management, busy and difficult to reach people who hold ultimate decision making responsibility. The idea here is to make the event so appealing and the invitation so prestigious that prospects will do anything to be able to participate. Examples include the International Tennis Grand Slam. eg. Roland Garros or Wimbledon, the F1 Grand Prix, the UEFA Cup, or the Rugby World Cup. Now, be sure to invite as many VIP prospects and VIP customers as you possibly can. Existing customers can discuss their experience working with you and your company and give “spontaneous testimonials” to your invited VIP prospects. Give your prospects a VIP invitation to a high profile event and you will always be remembered. Even if they cannot make it or decline your invitation, you have set up reciprocity for later use. Good Luck and remember Always Be Prospecting.
Part 8/10 in French