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We work with and coach Executive Management and Sales Teams to develop strategies and business skills that deliver sustainable performance improvements. We engage with clients using “The Hollywood Model.” The Hollywood Model allows us to work with the most competent and skilled people in the world in their area of specialisation.

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disrupt the status quo in your cloud marketing strategy


GTM workshops to increase customer adoption

GTM Workshop Programs

• Offer Design Workshops
• GTM Workshops
• Sales Acceleration Workshops
• Innovation Workshops
• Business Transformation Workshops
• Becoming A Cloud Trusted Advisor

speaking engagements cloud sales

Keynotes and Speaking Engagements

• Keynotes at Conferences and Conventions
•  Breakout Sessions
• Conference Moderator
Master of Ceremonies 

cloud services executive coaching and consulting

Management Consulting and Advisory Services:

• GTM Consulting Services
• Business Transformation Consulting
• Change and Execution Consulting

Nick Sone, Director Cloud, Optus Australia

The final Workshop deliverable was a GTM Action Plan that mapped to functional owners in Marketing, Sales and Support. What I witnessed over those 2 days was remarkable and transformational. The workshop exceeded my expectations on multiple levels and this was shared by all participants who came away inspired and energized!

Nick Sone, Director of Cloud, Optus Australia
Karoline RAETS Director of Corporate Communications & Events, GL Trade

Thank you David. It was great working with you and I think the event worked out extremely well. Based on the attendee feedback, this was by far our most successful Sales & Marketing Kick-Off ever. I hope we will be able to work together again in the future.

Karoline Raets, Director of Corporate Communications & Events, GL Trade
Christian Winther, CEO, HostNordic

The management team of Hostnordic enjoyed a two-day, well-prepared off-site workshop with David Ednie where most aspects of the company were addressed and discussed. The workshop defined major changes for the company in the light of the market development and the management team went back, rewrote the Corporate Strategy, defined 5 Key Workstreams and implemented the changes over a short period of time. David was an inspiration for the whole process and the future strategy. As he says: The answer is in the room!

Christian Winther, CEO, HostNordic
Christopher Ride, Managing Director, Interactive Pty Ltd

In a fast changing world, planning is the first critical step to successful evolution and change. I feel very fortunate that David Ednie assisted Interactive through our important planning workshops. His energy, experience and technical knowledge were critical to the step-changes we achieved – he challenged us to find new ways to think and solve problems. I highly recommend David as brilliant facilitator.

Christopher Ride, Managing Director, Interactive Pty Ltd
Dave Ryan, EVP Enterprise Sales & Americas Regional Head, Tata Communications

The shift to UCC and UCaaS is actually going pretty well. We have won a few big deals and the funnel looks healthy. A big thanks to you for helping us kick it off.

Dave Ryan, EVP Enterprise Sales & Americas Regional Head, Tata Communications
Thilo Kraus, CSP Program Lead, Microsoft Germany

The workshop concept provides a sustainable framework with a clear path for successful implementation. We work very closely with David to educate our Top Direct CSPs and transform them to leading Managed Service Providers.

Thilo Kraus, CSP Program Lead, Microsoft Germany
Jurriaen Sleijster, Executive Vice President, MCI Group

David shared with us his passion for communication and explained how the power of storytelling and sticky ideas capture the attention of the customer, and how to combine this into a winning presentation. His insightful contribution to our annual staff meeting was very much appreciated!

Jurriaen Sleijster, Executive Vice President, MCI Group
Ian Silk, Chief Executive, AustralianSuper Pty. Ltd

David worked with the Executive Team and myself to create an extremely successful and productive annual Employee Conference. Subsequent feedback from staff confirmed that it was the most valuable and enjoyable such conference that most staff had attended. David started his engagement with us by spending 1:1 time with me and each member of the Executive Team to understand our business, our challenges and our company’s business objectives, but also to understand the views, issues and desired outcomes for each member of the Executive Team. He then brought all this together in a way that was insightful, relevant and compelling. David delivered his findings in the form of a highly visual keynote address and then facilitated a series of breakout sessions that produced an avalanche of simple, creative and actionable ideas.

I was particularly impressed by David’s ability to quickly become one of the team and by his ability to provide his constructive influence from the sidelines. He left me, my team and the entire organisation with memorable concepts and actionable ideas that – just a few weeks after the conference – are already helping us to better serve our members.

Ian Silk, Chief Executive, AustralianSuper Pty. Ltd
Marc Imhoff Retail Channel Senior Manager, Group Sales & Customer Experience, Orange Group

David and I worked in close collaboration to deliver a company wide Sales Excellence Program under a very tight deadline. He was quick to understand the complexity of the challenge and was instrumental in helping us create a Program that was embraced by multiple country operations. David brought his energy, ideas and structure to the Program resulting in immediate and universal support from the field. He is inspiring, has a unique ability to connect with people and tap into their emotional drivers, works smart and fast as hell, and knows how to think outside the box to get around little and big road blocks. It was a great experience and I learnt a lot working together with David and would welcome the chance to get to work with him again on a next joint project.” Top qualities: Great Results, High Integrity, Creative.

Marc Imhoff, Retail Channel Senior Manager, Group Sales & Customer Experience, Orange Group

David has been working with my organization in numerous consultancy engagements for Microsoft as well as for our partners. Partner feedback has been consistently great as they appreciate David’s experience and style of facilitation to generate valuable results. David has also consulted my organization directly and I have been extremely pleased with the results. David works extremely professional, trustworthy and I appreciate his high level of integrity.” Top qualities: Great Results, Personable, High Integrity.

Michael Korbacher, Director Web and Application Hosting EMEA, Microsoft Corporation
Lee Wood Vice President, EMEA Sales, Dow Jones

The feedback that I received from my Regional Sales Managers who participated in the program and program attendees was extremely positive. David was able to bring to life key learning points through his field sales experience and transform them into participant “Take Aways”. People were inspired and motivated to try new ideas and to use new tools and techniques to take their success in sales to the next level.

Lee Wood, Vice President, EMEA Sales, Dow Jones
Lionel Reina Vice President EEMEA, Orange Business Services

David did a great job for us at our Sales Kick-Off Conference this year. He created great rapport with our diverse group and engaged them totally from start to finish of his keynote speech. He shared powerful sales ideas based of his extensive experience in the field and this is what the sales team really valued and found the most inspiring.

Lionel Reina, Vice President EEMEA, Orange Business Services
Yassine Brahim CEO, GL Trade

David has a unique blend of humor and teaching that he skillfully bought to our Sales & Marketing Conference again this year. He understands how to work with large International groups and he helped the Executive Leadership Team to fine tune and to perfect their message for the sales audience.

Yassine Brahim, CEO, GL Trade
Rob Steggles Marketing Director Europe, NTT Europe Online

I’ve known David for the last 9 years and worked with him in two companies (so far), participated in his workshops (you never just listen!), been animated by his conferences and learned a lot from him about connecting with people. David’s willingness to share and communicate, his positive attitude, hard work, professionalism, instinct and enthusiasm are all great assets.

Rob Steggles Marketing Director Europe, NTT Europe Online

David Ednie is a truly inspirational speaker, a superb facilitator of workshops and seminars as well as possessing a wide breadth of industry knowledge. I would recommend him and his organisation to anyone.

Paul Doherty, Sales & Marketing Manager, 7 Global

Great job David… + had a lot of good feed back too! Thank you. Sell what’s on the truck! Good take away among others.

Thibault de Clisson, Vice President and Managing Director EMEA, Datastream Inc

About SalesChannel International

David Ednie, CEO

David R Ednie is President and CEO of SalesChannel. He is acknowledged as an expert in Business Execution, Sales Performance Motivation and International Sales Channels. David has over 20 years international business experience working in culturally diverse markets in Europe, the Middle East and Africa, Central and Eastern Europe and Australia.

Prior to founding SalesChannel Europe David worked in a variety of Senior Executive roles in High Tech – IT and Telecommunications for US, British and French companies, including NTT/Verio, Genuity, Integra, British Telecom, Data General.

What we do

SalesChannel International works with and coaches Executive Management and Sales Teams how to develop strategies and business skills that deliver sustainable performance improvements. David is an Australian national and has lived in Paris, France for the past 20 years

SalesChannel Europe engages with clients using “The Hollywood Model.” The Hollywood Model allows us to work with the most competent and skilled people in the world in their area of specialisation. We particularly enjoy working with highly talented and creative individuals who bring complementary skills and expertise to client engagements. For example, when we work with larger and diverse groups of senior managers and we want to help the group move towards a series of structured and actionable outcomes one thinks of Tom Russell. Tom is a high respected Graphic Facilitator at Meeting Magic. We have two overarching beliefs when we work with groups: 

The answer is in the room 


Success is a team sport.

Collaboration, innovation and co-creation are all high participative activities. The challenge is getting people to clarify and crystallise their ideas and then openly share and discuss them with their colleagues. These co-facilitated interactive workshops allows all participants to share their ideas with the group, to interact with and develop each idea further. Graphic facilitation allows everyone to interact more effectively and allows everyone to see, in real time as they emerge, the collective outcomes and outputs of the group.



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cloud vendor Acronis | USA
cloud MSP Advania | SE
cloud distributor ALSO | Baltics
cloud hoster Argeweb | NL
cloud system integrator Arkadin | FR
cloud hoster Aruba | IT
cloud system integrator Axians | SE
cloud ISV Backup Agent | NL
cloud MSP Basefarm | NO
cloud telco Belgacom | BE
cloud telco Bell | CA
cloud hoster Beyond | PL
cloud telco Bezeq International | IL
Bouygues Telecom | FR
cloud telco BT | UK, ES
cloud system integrator Business Connections | RSA
cloud vendor Cisco | USA
cloud distributor Comstor | FR
cloud hoster | SE
DiGi Telecom | MY
Elisa | FI
cloud system integrator Evry | NO
cloud MSP Freudenberg IT | GE
cloud system integrator Fujitsu | AUS
cloud MSP GIA | CH
cloud hoster GlobalConnect | DK
cloud telco Hawaiian Telecom | USA
cloud hoster Host Europe Group | GE
cloud hoster Host Nordic | DK
cloud vendor HPE | AUS, EMEA
cloud system integrator InfoSupport | NL
cloud distributor Ingram Micro | FR, US, EU
cloud vendor Intel | MEX
cloud MSP Interactive | AUS
cloud MSP ITnetX | CH
cloud ISV Jelastic | USA
cloud hoster Kio Networks | MEX
cloud telco Korean Telecom | KR
cloud telco KPN | NL
cloud hoster LeaseWeb | NL
cloud distributor LikeIT | RO
cloud hoster LinkByNet | FR
cloud ISV Mamut | NO
cloud hoster MediaCloud | SP
MegaFon | RU
cloud vendor Microsoft Corp. | USA
cloud hoster Nebula | FI
cloud hoster NetSourcing | NL
cloud vendor Odin/Ingram Micro | USA
cloud ISV OpusCapita | FI
cloud telco Optus | AUS
cloud telco Orange Group | FR
cloud vendor Plesk | EMEA
cloud telco Proximus | BE
cloud distributor Redington | UAE
MSP Revera | NZ
cloud telco RomTelecom | RO
cloud telco Rostelecom | RU
cloud ISV Rush Files | DK
cloud ISV Sage | ES
cloud MSP Scheuss and Partner | CH
cloud hoster Simac | NL
cloud ISV SKBKontur | RU
cloud hoster Softline | RU
cloud telco Spark Digital | NZ
Sprint | USA
cloud vendor Symantec | EMEA
cloud telco Tata Communications | USA, EU
cloud telco TDC | DK
cloud distributor Tech Data | EU, FR, SE, UK
cloud telco Telefonica | ES
cloud telco Telenet | BE
cloud telco Telenor | No, HU
cloud telco TeliaSonera | SE
cloud telco Telestra MM, ENT & G-Cloud | AUS
cloud telco Telus | CA
cloud system integrator Tieto | FI, SE
cloud telco TP | PL
Turkcell | TR
cloud MSP UOL Diveo | BR
cloud telco UPC | AT, CH, CZ, HU, IE, NL, PL, RO
cloud vendor Veeam Software | EMEA
cloud vendor Vmware | USA, LATAM
Vodafone | IE, IT