Accelerate customer adoption of Cloud Services with our GTM workshops.

SalesChannel International has developed a simple, actionable, step-by-step process
to re-define your GTM Model, Strategy and Action Plan.

GTM Workshop Programs

• Offer Design Workshops
• GTM Workshops
• Sales Acceleration Workshops
• Innovation Workshops
• Business Transformation Workshops
• Becoming A Cloud Trusted Advisor

The 3 outcomes of a successful workshop


Workshop participants see new possibilities, discover deep insights, are inspired and energised by aspirational thinking, new ideas and simple visual collaborative tools. Participants leave the workshop motivated and ready to take action.


Enable and activate cross-functional collaboration. A workshop environment provides opportunities for constructive conflict around important issues directly related to the problems to be solved. Constructive conflict will result in better decisions. Alignment is the outcome of conflict resulting from ideological, strategic, and tactical differences of opinion.


Through commitment to action. Create a team Action Plan (personal and team actions). Increase team ownership and execution by:

Coaching & follow-up/review sessions
Programmatic touch points providing regular reinforcement
Measurement, testing, adjustment and adaptation

The final Workshop deliverable was a GTM Action Plan that mapped to functional owners in Marketing, Sales and Support. What I witnessed over those 2 days was remarkable and transformational. The workshop exceeded my expectations on multiple levels and this was shared by all participants who came away inspired and energized!

Nick Sone, Director Cloud, Optus AustraliaNick Sone, Director of Cloud, Optus Australia

Thank you David. It was great working with you and I think the event worked out extremely well. Based on the attendee feedback, this was by far our most successful Sales & Marketing Kick-Off ever. I hope we will be able to work together again in the future.

Karoline RAETS Director of Corporate Communications & Events, GL TradeKaroline Raets, Director of Corporate Communications & Events, GL Trade

The management team of Hostnordic enjoyed a two-day, well-prepared off-site workshop with David Ednie where most aspects of the company were addressed and discussed. The workshop defined major changes for the company in the light of the market development and the management team went back, rewrote the Corporate Strategy, defined 5 Key Workstreams and implemented the changes over a short period of time. David was an inspiration for the whole process and the future strategy. As he says: The answer is in the room!

Christian Winther, CEO, HostNordicChristian Winther, CEO, HostNordic

In a fast changing world, planning is the first critical step to successful evolution and change. I feel very fortunate that David Ednie assisted Interactive through our important planning workshops. His energy, experience and technical knowledge were critical to the step-changes we achieved – he challenged us to find new ways to think and solve problems. I highly recommend David as brilliant facilitator.

Christopher Ride, Managing Director, Interactive Pty LtdChristopher Ride, Managing Director, Interactive Pty Ltd

The shift to UCC and UCaaS is actually going pretty well. We have won a few big deals and the funnel looks healthy. A big thanks to you for helping us kick it off.

Dave Ryan, EVP Enterprise Sales & Americas Regional Head, Tata CommunicationsDave Ryan, EVP Enterprise Sales & Americas Regional Head, Tata Communications

The workshop concept provides a sustainable framework with a clear path for successful implementation. We work very closely with David to educate our Top Direct CSPs and transform them to leading Managed Service Providers.

Thilo Kraus, CSP Program Lead, Microsoft GermanyThilo Kraus, CSP Program Lead, Microsoft Germany

David shared with us his passion for communication and explained how the power of storytelling and sticky ideas capture the attention of the customer, and how to combine this into a winning presentation. His insightful contribution to our annual staff meeting was very much appreciated!

Jurriaen Sleijster, Executive Vice President, MCI GroupJurriaen Sleijster, Executive Vice President, MCI Group

David worked with the Executive Team and myself to create an extremely successful and productive annual Employee Conference. Subsequent feedback from staff confirmed that it was the most valuable and enjoyable such conference that most staff had attended. David started his engagement with us by spending 1:1 time with me and each member of the Executive Team to understand our business, our challenges and our company’s business objectives, but also to understand the views, issues and desired outcomes for each member of the Executive Team. He then brought all this together in a way that was insightful, relevant and compelling. David delivered his findings in the form of a highly visual keynote address and then facilitated a series of breakout sessions that produced an avalanche of simple, creative and actionable ideas.

I was particularly impressed by David’s ability to quickly become one of the team and by his ability to provide his constructive influence from the sidelines. He left me, my team and the entire organisation with memorable concepts and actionable ideas that – just a few weeks after the conference – are already helping us to better serve our members.

Ian Silk, Chief Executive, AustralianSuper Pty. LtdIan Silk, Chief Executive, AustralianSuper Pty. Ltd

David and I worked in close collaboration to deliver a company wide Sales Excellence Program under a very tight deadline. He was quick to understand the complexity of the challenge and was instrumental in helping us create a Program that was embraced by multiple country operations. David brought his energy, ideas and structure to the Program resulting in immediate and universal support from the field. He is inspiring, has a unique ability to connect with people and tap into their emotional drivers, works smart and fast as hell, and knows how to think outside the box to get around little and big road blocks. It was a great experience and I learnt a lot working together with David and would welcome the chance to get to work with him again on a next joint project.” Top qualities: Great Results, High Integrity, Creative.

Marc Imhoff Retail Channel Senior Manager, Group Sales & Customer Experience, Orange GroupMarc Imhoff, Retail Channel Senior Manager, Group Sales & Customer Experience, Orange Group

David has been working with my organization in numerous consultancy engagements for Microsoft as well as for our partners. Partner feedback has been consistently great as they appreciate David’s experience and style of facilitation to generate valuable results. David has also consulted my organization directly and I have been extremely pleased with the results. David works extremely professional, trustworthy and I appreciate his high level of integrity.” Top qualities: Great Results, Personable, High Integrity.

Michael Korbacher, Director Web and Application Hosting EMEA, Microsoft Corporation

The feedback that I received from my Regional Sales Managers who participated in the program and program attendees was extremely positive. David was able to bring to life key learning points through his field sales experience and transform them into participant “Take Aways”. People were inspired and motivated to try new ideas and to use new tools and techniques to take their success in sales to the next level.

Lee Wood Vice President, EMEA Sales, Dow JonesLee Wood, Vice President, EMEA Sales, Dow Jones

David did a great job for us at our Sales Kick-Off Conference this year. He created great rapport with our diverse group and engaged them totally from start to finish of his keynote speech. He shared powerful sales ideas based of his extensive experience in the field and this is what the sales team really valued and found the most inspiring.

Lionel Reina Vice President EEMEA, Orange Business ServicesLionel Reina, Vice President EEMEA, Orange Business Services

David has a unique blend of humor and teaching that he skillfully bought to our Sales & Marketing Conference again this year. He understands how to work with large International groups and he helped the Executive Leadership Team to fine tune and to perfect their message for the sales audience.

Yassine Brahim CEO, GL TradeYassine Brahim, CEO, GL Trade

I’ve known David for the last 9 years and worked with him in two companies (so far), participated in his workshops (you never just listen!), been animated by his conferences and learned a lot from him about connecting with people. David’s willingness to share and communicate, his positive attitude, hard work, professionalism, instinct and enthusiasm are all great assets.

Rob Steggles Marketing Director Europe, NTT Europe OnlineRob Steggles Marketing Director Europe, NTT Europe Online

David Ednie is a truly inspirational speaker, a superb facilitator of workshops and seminars as well as possessing a wide breadth of industry knowledge. I would recommend him and his organisation to anyone.

Paul Doherty, Sales & Marketing Manager, 7 Global

Great job David… + had a lot of good feed back too! Thank you. Sell what’s on the truck! Good take away among others.

Thibault de Clisson, Vice President and Managing Director EMEA, Datastream Inc

The Status Quo is not a Growth Strategy.

Is your strategic intent to simply keep pace with change or to ride the tsunami of digital disruption and capture massive new business opportunities and transform your business?

Change is difficult, but not changing is fatal.

The dilemma of change is that ‘What made you successful in the past will not make you successful in the future.’ The Cloud Changes everything! If your customers find, try, buy and consume your Cloud services differently, shouldn’t you be selling to them differently also? The Problem is that Customers don’t buy the way you sell. You must innovate your Go-To-Market Model, Strategy and Action Plan. You must out-think, out-innovate and out- execute your competitors if you want to survive and thrive in the post digitally disrupted world that we now live in.

“You can’t learn what you think you already know.”

Workshops are the most effective way to enable individuals, teams and organisations to successfully navigate change. Workshops inspire change through higher order thinking leading to fresh perspectives and provide new insights into old problems.

“People are best convinced by things they themselves discover.”

– Benjamin Franklin

A workshop is effective when it helps participants to identify, examine, analyze, explore and reconfigure their beliefs. SalesChannel International has developed a workshop methodology that is engaging, energising, motivating and inspiring.

GTM Workshop Programs

• Offer Design Workshops
• GTM Workshops
• Sales Acceleration Workshops
• Innovation Workshops
• Business Transformation Workshops
• Becoming A Cloud Trusted Advisor