At Lunch@Circle today many of you expressed interest in a recent article entitled “Flipping the Funnel. Give Your Fans the Power to Speak Up.” by Seth Godin. This article builds on many of the great ‘new paradigm’ ideas that Emmanuel Vivier from Culture-Buzz described at lunch. The key idea of Flipping the Funnel being to inverse the conventional status quo and get your clients and customers to promote your goods and services, or virtual Word of Mouth. The key Take Away for me today was: Influence = Sharing. In the online world what you bring to others is your measure of value, credibility and influence.

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