About David Ednie

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So far David Ednie has created 81 blog entries.

Mastering the Complex Sale

Jeff Thull, world renowned speaker and author of Mastering the Complex Sale and The Prime Solution speaks in Paris. Jeff delivered an outstanding 90 minute Keynote Address and ran 2 breakout sessions on Diagnostic Selling at GL Trade's Annual International Sales & Marketing Meeting, held at Disneyland Paris in January, 2006. Mastering the Complex Sale [...]

By |2006-02-23T14:58:00+00:00February 23rd, 2006|Sales Performance Motivation|0 Comments

Digging for Gold

Here I am "data mining" in a corporate group. The idea is to ensure that everyone in the audience is 1) awake and 2) on the same page. After each presentation I go into the audience digging for gold: Take Aways or Ahas! I randomly select someone from the audience to give me (and the [...]

By |2005-12-27T19:20:00+00:00December 27th, 2005|Sales Performance Motivation|1 Comment

Culture Clash. Getting US and French Corporate Cultures To Behave As One

Working the room at Genuity International's Sales Kick-Off at the Hilton Charles De Gaulle Airport Hotel in Paris, France. Great, action packed program.What was significant here was the mixing of two very different and almost incompatible corporate cultures. One being highly command/control-centric and hierarchical and the other being very informal, open and individualistic or people-centric [...]

By |2005-12-17T17:31:00+00:00December 17th, 2005|Sales Performance Motivation|1 Comment

10 Ways to Find More Prospects

Effective prospecting has got to be what separates the winners in sales from the rest. Effective Prospecting is the only way that I know of to achieve sustainable performance in sales. Nature gives us the basic rules but do we apply what we know? 'You can only reap what you sow'. So start sowing now. [...]

By |2005-12-16T18:44:00+00:00December 16th, 2005|Sales Performance Motivation|0 Comments

Bombardier – Leadership Execution

Releasing our organisations’ untapped potential is something that every President, CEO, COO, Business Unit and Team leader understandably wants more of. Everyone wants greater levels of performance, but how do you get it?

By |2004-09-15T00:40:54+00:00September 15th, 2004|Clients|Comments Off on Bombardier – Leadership Execution

Microsoft – SaaS Sales Acceleration 2.0

SaaS Sales Acceleration 2.0 is all about re-thinking the rules of the game. What worked yesterday almost certainly won’t work tomorrow. We are witnessing fundamental change, which includes Web 2.0 Marketing, the shift from the Sales Cycle to the Buyer Decision Process and the irreversible rise in the importance of social media and recommendation marketing.

By |2004-09-15T00:39:10+00:00September 15th, 2004|Clients|Comments Off on Microsoft – SaaS Sales Acceleration 2.0

Orange – Sales Performance Motivation

The SERA Program, which stands for “Sales Excellence Recognition & Awards” Program, is an initiative of the Group Sales and Customer Experience (GS&CE) / Orange Retail team, to foster Excellence in sales and customer service and drive the success of Orange’s Retail Channels across a footprint of 9 countries in Europe.

By |2004-09-15T00:37:37+00:00September 15th, 2004|Clients|Comments Off on Orange – Sales Performance Motivation

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