Releasing our organisations’ untapped potential is something that every President, CEO, COO, Business Unit and Team leader understandably wants more of. Everyone wants greater levels of performance, but how do you get it?

SaaS Sales Acceleration 2.0 is all about re-thinking the rules of the game. What worked yesterday almost certainly won’t work tomorrow. We are witnessing fundamental change, which includes Web 2.0 Marketing, the shift from the Sales Cycle to the Buyer Decision Process and the irreversible rise in the importance of social media and recommendation marketing.

The SERA Program, which stands for “Sales Excellence Recognition & Awards” Program, is an initiative of the Group Sales and Customer Experience (GS&CE) / Orange Retail team, to foster Excellence in sales and customer service and drive the success of Orange’s Retail Channels across a footprint of 9 countries in Europe.