>Action Cycles

Strategy vs Execution: Which is the more important and why?

“Successful people start before they feel ready.” - attributed to Sir Richard Branson I like to ask groups that I am working with which is the more important: Strategy or Execution? This always results in a highly animated discussion about why strategy is the more important of the two. If the strategy is not in place to [...]

Customer Adoption is the new ROI

Customer Adoption is the ultimate measure of Return On Investment. Period! I hear a lot of people talking about ‘Time to Market’, but I don’t think that this is what they really want to achieve. “Great, we have our new offer in market, but the channels aren't familiar with it.....yet", or "customers cannot find it [...]

Resilient Thinking: Leading in a world of Volatility, Uncertainty, Complexity and Ambiguity

“Its not what happens to you in life. Its how you react to what happens to you that makes the difference.” One of the biggest challenges a leader faces today is learning to live with volatility, uncertainty, complexity and ambiguity despite an increasing oversupply of information. This makes decision making more difficult and problematic than [...]