>Competitive Separation

If You Think Change is Hard, Try Transformation

What’s the difference between Change and Transformation? Aren’t they really the same thing? Let’s start out by defining Change and Transformation and understanding where they are, I believe, fundamentally different. Change Change is moving from an existing state to a new or different state. The challenge with change is to avoid returning to the initial [...]

Enter the Blockchain

When I first read that Microsoft was making it easier to develop, test, and deploy blockchain applications on Azure, I was excited. Here is this new, transformational technology being made more accessible. Immediately, however, I realized that applications and services using blockchain faced some of the same pitfalls of cloud services, at least where sales [...]

By |2017-10-16T21:16:09+00:00October 16th, 2017|Competitive Separation, Competitive Strategy|0 Comments

Differentiation in the Cloud (aka. Differentiate or Die)

In the massively expanding world of virtualised services how can Cloud Service Providers stand out from the crowd and demonstrate that they are materially different? And secondly, how do you explain that your material differences are vital and critical for customer success? This is the dilemma today facing Leaders and Senior Executives at Cloud Service [...]

Customer Adoption is the new ROI

Customer Adoption is the ultimate measure of Return On Investment. Period! I hear a lot of people talking about ‘Time to Market’, but I don’t think that this is what they really want to achieve. “Great, we have our new offer in market, but the channels aren't familiar with it.....yet", or "customers cannot find it [...]

Competitive Separation*

Competitive Separation is what makes you or your offer unique, unmatchable. The more unmatchable your offer is, the great the level of competitive separation. Step 1. Determine your current level of Competitive Separation. Step 2. Determine your Aspirational level of Competitive Separation and Step 3. Create a plan to get you there.