>Foresight to Insight

9 Misconceptions of Selling to Service Providers

Misconception #1: All Service Providers were created equal Reality: All Services are different. Consequence for sales. Only spend your sales efforts on those SPs who can combine/include your Value Proposition to strengthen/enrich their own Value Proposition and the combined Value Proposition is relevant and meaningful to SP’s target customers. Misconception #2: Service Providers know what [...]

If You Think Change is Hard, Try Transformation

What’s the difference between Change and Transformation? Aren’t they really the same thing? Let’s start out by defining Change and Transformation and understanding where they are, I believe, fundamentally different. Change Change is moving from an existing state to a new or different state. The challenge with change is to avoid returning to the initial [...]

All Failure is Failure to Adapt

What made you successful in the past will not make you successful in the future. “What got you here will not get you there.” - Marshall Goldsmith Using the past to understand the future When we look to the past to understand the future we compromise our ability to envision change and see a different [...]

Recognising Markets in Transition: Move everything to the Cloud

It is always easier to see a market transition after it has happened than when you are in mid transition. “We all have 20/20 vision in hindsight” - Anonymous Think of the Candle Stick Maker. How many are still in business in your area today? Market transitions are usually not single occurrence events, but often [...]

By |2012-05-12T22:24:20+00:00May 12th, 2012|Foresight to Insight, Insigt to Action|0 Comments