>Deviant Thinking

9 Misconceptions of Selling to Service Providers

Misconception #1: All Service Providers were created equal Reality: All Services are different. Consequence for sales. Only spend your sales efforts on those SPs who can combine/include your Value Proposition to strengthen/enrich their own Value Proposition and the combined Value Proposition is relevant and meaningful to SP’s target customers. Misconception #2: Service Providers know what [...]

All Failure is Failure to Adapt

What made you successful in the past will not make you successful in the future. “What got you here will not get you there.” - Marshall Goldsmith Using the past to understand the future When we look to the past to understand the future we compromise our ability to envision change and see a different [...]