9 Misconceptions of Selling to Service Providers

Misconception #1: All Service Providers were created equal Reality: All Services are different. Consequence for sales. Only spend your sales efforts on those SPs who can combine/include your Value Proposition to strengthen/enrich their own Value Proposition and the combined Value Proposition is relevant and meaningful to SP’s target customers. Misconception #2: Service Providers know what [...]

Resilient Thinking: Leading in a world of Volatility, Uncertainty, Complexity and Ambiguity

“Its not what happens to you in life. Its how you react to what happens to you that makes the difference.” One of the biggest challenges a leader faces today is learning to live with volatility, uncertainty, complexity and ambiguity despite an increasing oversupply of information. This makes decision making more difficult and problematic than [...]

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